B2C: Visitors’ Profile
TermExpo takes place in two different editions, one in the spring during Tisana, Wellness Exhibition in Switzerland, and on in autumn during the Swiss International Holiday Exhibition IViaggiatori.
Visitors to TermExpo are strongly interested in all topics related to the world of health and welness, with a particular propensity for spa vacations for the Swiss International Holiday Exhibition. Traditionally, the public in both the events comes mostly from the Italian-speaking part of Switzerland, with significant percentages from Central Switzerland and a fair representation from the neighboring provinces of northern Italy. This rich basin of origin is characterized by high living standards, strong propensity to travel, considerable spending power and great attitude to international environments.